heavy
founder / co-ceo
I founded Heavy.com at a time when most people still thought the internet wasn’t built for entertainment.
Long before YouTube, we launched original shows like Behind the Music That Sucks, D-Life, and Kung Fu Jimmy Chow, alongside cult-hit games like Bitch Slap a Rockstar and Psycho Bondage Bunnies.
Our tone was unapologetically irreverent—satire, music, design, and a DIY spirit colliding with the new reality that video cameras were suddenly cheap and everywhere.
What started as a wild bet quickly drew over a million visitors—and soon even the New York Times was calling Heavy “a website so hip it gets the lads to watch.”
From there, we scaled into one of the largest digital entertainment networks of its era, growing our community to over 30 million users and attracting blue-chip advertisers like Levi’s, Nike, Diesel, Apple, HBO, and Universal Music.
Heavy pioneered the model of ad-supported, original web entertainment, proving that the internet could rival television as a mainstream platform—and that a scrappy, satirical voice could set the tone for an entirely new medium.
impact at a glance:
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Built Heavy.com into a $200M digital entertainment company, pioneering original online video before YouTube
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Grew audience from 1M early adopters to 30M users, creating one of the largest networks of its era
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Secured first major web advertising deals with global brands like Levi’s, Nike, IBM, and Warner Bros
The mission:
Blow up the rules of old media and create a wild, unapologetic entertainment network for the first digital generation.
