Proust

creator/founder, ceo

A swipe-and-rank social game built to jolt friends out of autopilot. Players sorted spicy prompts from pop-culture hot takes to personal values and compared answers in real time.

The result was a fast, addictive loop that uncovered opinions no group chat ever could. I led concept, build, design and go-to-market, growing a community of 3 million and catching Fast Company’s “Best Game of Year.”

impact at a glance:

• Created a viral game that mixed depth with delight

• Sparked real conversations and deeper bonds among friends

• Scaled to millions of users and earned national acclaim

Our mission:

Help friends connect more deeply through a fast, provocative game that reveals what they really think.